You are invited to join CFA Society Naples for a virtual meeting with Dana Telsey, CEO and Chief Research Officer of Telsey Advisory Group. While the pandemic created disruption and upheaval, it also led to the acceleration of actions that would have taken three to five years to achieve if not for the innovation and focus on retaining some sense of normalcy. Consumer companies, in particular, figured out how to interact with customers in a new and productive way, leveraging and accelerating omni-channel capabilities. This presentation will review "Supercharged Change" dynamics and how companies are enhancing consumer engagement, protecting their balance sheet, and maximizing their opportunities of both digital and physical environments to drive returns and execute on a realigned game plan in an effort to return to growth.